A few hostas have been given a second name (or more) in addition to their standard cultivar name. Tradenames and Trademarks are used in the marketing of products to consumers. Some nurseries and others use these options for hostas too. These names are printed in ALL CAPS and do not have the single apostrophe ' that appears before and after a cultivar name.

As I understand it as a non-lawyer, there appears to be a three tiered hierarchy to these special names:

  1. Tradename - This is the most informal type of designation. A nursery or business may just choose another name for a cultivar and use it in their sales promotions. Generally, these will be in an ALL CAPS format but there will be no other demarcations.
     

  2. Trademarks - A nursery or business may choose to give their plants a trademark designation. They will simply add a to the new name written in ALL CAPS. It appears that this gives the owner of the name a certain level of legal protection.
     

  3. Registered Trademarks - In this case, the business goes another step and registers their trademark name with the Federal government. There is some cost associated with this action but the legal protection would be much greater. The name would be in ALL CAPS and followed by the ® symbol.

 
Trademark/NameCultivar NameType
BLUE BOUNTY'Blue Vision'TRADEMARK
BLUE DEW'First Frost'TRADEMARK
BLUE GIANT'Elegans'TRADENAME
CHEESECAKE'Allan P. McConnell'TRADEMARK
CITRINE SUPREME'Orange Marmalade'TRADEMARK
DESIGNER HOSTAS-TRADEMARK
FROSTY RIBBONS'MonLisa'TRADEMARK
GOLD BEAUTY HOSTA'Fortunei Aurea'TRADENAME
GOLD CROWN'Fortunei Aureomarginata'TRADENAME
GOLDMINE'Rainforest Sunrise'TRADEMARK
HAPPY HIPPO'Tokudama Flavocircinalis'TRADEMARK
HEAVEN SCENT'Heaven Scent'TRADEMARK
HOSTA LA VISTA'Bedazzled'TRADEMARK
IRISH DIAMONDS'Allan P. McConnell'TRADEMARK
LEPRECHAUN'S LOOT'Northern Exposure'TRADEMARK
NORTHERN HALO'Northern Halo'TRADEMARK
NORTHERN LIGHTS'Northern Lights'TRADEMARK
NORTHERN MIST'Northern Mist'TRADEMARK
NORTHERN SUNRAY'Northern Sunray'TRADEMARK
POLAR MOON'Clifford's Polar Moon'TRADENAME
SHADOWLANDSeveral PlantsTRADENAME
SILVER CROWN'Fortunei Albomarginata'TRADENAME
SILVER STAR'Ginbuchi Tachi'TRADEMARK
SILVER VARIEGATED'Undulata'TRADENAME
SUNDANCER'Fortunei Albomarginata'Berbee, Leo
TWINKLES'Fortunei Aurea'TRADENAME
WHITE BAND'Undulata Albomarginata'TRADENAME
WHITE SHOULDERS'White Shoulders'TRADEMARK
YELLOW BAND'Fortunei Aureomarginata'TRADENAME
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